Global Seo – SiteAuditor

Not So Complex – DIY SEO Checklist for 2021

Saroj Choudhary — Thu, 04 Feb 2021 11:39:46 +0000

Online marketing is the new norm. With about 4.66 billion people using the internet as of 2020, it’s a no-brainer to want to craft a home for yourself in this space. After all, this is where your customers are.Therefore, if you are engaged in digital marketing, and yet you aren’t making sales, there’s a missing bridge between you and your customers- visibility.To get this visibility, you’d need SEO.Really, there’s no need to state the importance of inculcating the best SEO practices into your online business model. It speaks for itself-SEE DETAILS

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Tips for hiring an SEO specialist

Rahul — Mon, 09 Mar 2020 09:21:13 +0000

Do you know? There were more than 150+ Billion Searches only in the USA in the first 90 days of 2020.If you are in a business today and don’t care about Search Engine Optimization then you need to really think again about your business growth and the cost of growing the businessSearch Engine Optimization (SEO) is all about helping you show up in the top results when your probable customers search online.The guy who helps you do that is called an SEO SpecialistNow that you understand how important Search EngineSEE DETAILS

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How to beat the competition in Website Hosting Business

Rahul — Tue, 18 Feb 2020 10:09:30 +0000

The market of global web hosting services is growing at a very high rate. Based on the study report published by Market Research Future, the hosting market is expected to achieve USD 154 billion by 2022, with a 16% CAGR for the forecast period 2016 – 2022. This indicates that there is vast potential for all web hosting businesses. But it takes more than the number of customers to stand out among the competition. You must have a resource-intensive, competitive, and cost-effective hosting plan to lure customers. The services should offerSEE DETAILS

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Google Webmaster Performance report is wonderful but not useful

Rahul — Mon, 10 Feb 2020 10:57:31 +0000

Will Google Search Console (GSC) be enough to help me improve my website’s performance? It’s a question most companies ask themselves when they assess their website to improve its ranking on SERP. Sure, GSC offers insights into improving the website’s visibility in the SERP. However, if you want to provide your customers with a more comprehensive report on their website’s performance, you need to delve further to check the health of the website. That’s where SEO audit tools like SiteAuditor comes to rescue.What are SEO audit tools, and how are they different fromSEE DETAILS

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Is BERT update a good news for marketing agencies across the globe?

Rahul — Wed, 29 Jan 2020 10:43:01 +0000

Last October, Google created quite a pandemonium in the digital world with its Bidirectional Encoder Representations from Transformers (BERT Update). Google called it one of its biggest updates in the last five years. So, what is BERT, and how is it going to impact the marketing agencies across the globe? We will dig into it further.BERT and its impact on the globeGoogle announced the BERT update to improve the interpretation of complex long-tail keywords and show more relevant search results. This essentially means that with BERT, Google can understand natural language, its context,SEE DETAILS

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Don’t Quit Your SEO business. SEO Market is Super HOT

Rahul — Tue, 26 Nov 2019 08:02:21 +0000

I feel sad when I see many small business owners who have started with SEO as their business is moving away into different fields like real estate, social media, paid media, etc.This is how I always felt when I saw great guys leaving the field of SEOBut I never had the right way to explain why SEO is still impressive. Suddenly one day, I read an article from Eli Schwartz, Growth Advisor, Former Director – Growth & SEO @Survey Monkey, and it made my day.He did an extensive survey onSEE DETAILS

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3 Must-Have Browser Extensions for Every Sales Person in a Digital Agency

Prasad Katakam — Thu, 21 Nov 2019 11:03:45 +0000

Selling services for a digital agency is a tough task. You are not only competing with umpteen number of agencies which mushroom every day but also with a lot of “so-called freelance experts” too.  Let’s accept the hard fact. Most of the agencies do not have something innovative to offer to the customers.  Services that are popularly offered are SEO, video marketing, inbound marketing, paid media marketing, social media management, design services, etc.  I have done sales for an agency, and I know that it takes a hell of a lot of timeSEE DETAILS

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Is it a good idea to buy SEO Leads?

Rahul — Fri, 08 Nov 2019 07:26:00 +0000

Lead generation is quite important for any business. After all, leads are the ones that can get converted to potential clients. As much as it is important, it is equally challenging to generate SEO leads because it takes lots of time and effort to build a lead generating channel and operate it.Which is why many prefer to buy SEO leads from third party sources, but is this sustainable in the long run? And is buying SEO leads actually doing more harm than good? Find out answers to these questions andSEE DETAILS

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How To Generate SEO Leads for Agencies and digital businesses

Rahul — Wed, 06 Nov 2019 08:58:00 +0000

We all know that SEO is awesome and blah blah but let’s be practical, if you are in a field where there is already a lot of content pollution, standing out and generating SEO leads is pretty tough if you just follow the age-old techniques like “ contact us forms”, “ebooks and white papers” to convert website traffic to leads. Yes! You are thinking of taking the other route of paid media marketing. Paid media marketing is wonderful but do you know the cost of lead in paid media? Paid media comesSEE DETAILS

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Why Digital Marketing Agencies Can Be Great Product Companies

Rahul — Tue, 24 Sep 2019 05:56:55 +0000

Digital Marketing Agencies are the ones who take the bulls by its horns. They work with customers of different industries, locations, and in their various stages like Startup, growth, expansion, etc. The agencies face a lot of complex challenges in real-time and have very minimal time to resolve and move on. Agencies understand the problems much better because not only they have experienced it first hand. The Agency team has also found multiple ways to get around so they know exactly how they wish it can be solved. They are notSEE DETAILS

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Every Marketing Agency Will DIE if they do this ONE mistake

Rahul — Thu, 12 Sep 2019 07:34:58 +0000

Every Marketer is a convergence of an artist, a psychologist, a scientist, and a technologist. It is one of the toughest jobs today on this planet. I am myself a marketer who was part of implementing most robust banking transformations for sales and marketing teams, building an impressive marketing automation suite, ran a marketing agency, and now helping agencies grow to new heights. After interviewing a lot of marketing agency owners, analyzing the behavior, crunching the data sets, I have identified one reason why most of the agencies DIE. Working with a WrongSEE DETAILS

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WHY WEBSITE PAGE LOAD SPEED MATTERS AND HOW TO FIX IT !!

Rahul — Tue, 09 Jul 2019 11:00:13 +0000

Website Page Load SpeedNeed to know whether updates?Want to check out the news headlines or the cricket score quickly?All we need to do is ask Google.We all like to get things done faster, for example, if we need to know a recipe for chocolate cake? Search engines will populate hundreds of results within a few seconds. Speed is probably one of the alluring forces for people to come to search engines for almost all their queries.No wonder, all the search engines take website page loading speed as a top criterionSEE DETAILS

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What Is a Site Audit & Why it is important?

Rahul — Tue, 25 Jun 2019 10:10:14 +0000

Does your website have an aesthetic design with all the functionalities?Do you plan to market it and generate leads for your business?Before planning to invest in marketing your website, there is one more thing you need to make sure of, and that is to check if your website is up to the standards prescribed by the search engines.All the major search engines such as Google, Yahoo, Bing, etc., work based on complex algorithms that function on specific criteria, and the websites which fall within these criteria rank first among theSEE DETAILS

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Importance of Structure Data for SEO

Rahul — Fri, 14 Jun 2019 10:28:27 +0000

The ultimate goal of Search Engine Optimization (SEO) is to allow search engines to understand and efficiently crawl the website’s data. The ever-changing search engine algorithms make it a necessity to up the game constantly. One such development is Structured Data.Lately, both the search engine bots, as well as users, are more attracted to data that is well organized, this is where the use of structured data comes in. So what exactly is Structured Data, and what are its benefits in SEO? Read on to find out all about it.WhatSEE DETAILS

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EVERY SEO FREELANCER MUST DO THIS TO GENERATE FREE SEO LEADS

Rahul — Mon, 13 May 2019 09:17:51 +0000

There is an umpteen number of platforms where a Freelance SEO can get work like Fiverr, Upwork, Freelancer.com, and many more. However, do you think they are genuinely helping you build your identity or blur your identity?The way these freelancer website algorithms work is straightforward, the cheapest with highest ratings will show up top, and the probability of that SEO Freelancer getting the project is high.Building yourself an identity (a.k.a a brand) is essential than just being busy for cheaper rates on these platforms.Branding in simple words, “I want toSEE DETAILS

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The Best Landing Page of the Decade Award

Rahul — Wed, 08 May 2019 08:43:35 +0000

There are millions of landing pages created every day by businesses across the globe. We all wish to create a landing page that becomes our lead generation engine, but it doesn’t happen. We have taken this as a challenge and tried to look at solving this puzzle.There is something more to a landing page than just a design and content. Let’s go and dig deeper. For our analysis, we have taken the following buyer persona: To study the landing pages of the companies which provide the services in the followingSEE DETAILS

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What does in-depth Website Analysis Mean?

Prasad Katakam — Fri, 03 May 2019 13:52:39 +0000

Last August, Google announced a medic update that had an unfavorable impact on the rankings of health and medical websites.Google, by its admission, had revealed that it makes constant changes to its algorithms to make the search results more relevant to the user. It means even if your website is optimized for the search engine, you still have to pay attention to the health of your website to keep the ranking consistent. An in-depth analysis of the website is crucial. It tells you where your website lags and indicates theSEE DETAILS

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Is Website Grader Really a Good Lead Generation Strategy?

Rahul — Tue, 23 Apr 2019 06:12:17 +0000

We are about to move into the third decade of this century soon, and one of the exciting things for businesses is that they have access to technology like never before. It aids them in their day-to-day operations, helps them deliver their best to clients, and decides their future for them. And yet, the world for marketing agencies and digital marketing consultants is not without its challenges. In the Marketing Agency Growth Survey 2018 report from HubSpot, 60% of the respondents stated that finding new clients is the biggest problemSEE DETAILS

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DOUBLE YOUR EMAIL SUBSCRIPTIONS WITH THESE 5 IDEAS

Rahul — Mon, 15 Apr 2019 10:45:29 +0000

People may not have a landline number at home these days, but everyone has an email id. Businesses do. Individuals do. Even universities and government agencies rely on email addresses to foster communication. Email subscription started gaining popularity in the 90s, but even today, it remains one of the prime channels used by marketers to build brand awareness and maintain brand recall. “Active email accounts are expected to hit 5.6 billion by 2019” – Statista – 2018 Growing the list of your email subscribers systematically can help you maintain a loyal following,SEE DETAILS

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Stick to the Basics: Generate Website Visits and Subscribers

Rahul — Wed, 03 Apr 2019 13:31:36 +0000

Until a few years ago, attracting traffic to the website was quite simple. You found high volume keywords for SEO, wrote content around it, promoted it on social media, grew your followers and subscribers, earned links, and used ad platforms to drive conversions.However, the trend seems to have changed now.In his presentation titled ‘The Next Era of Web Marketing: 2019 and beyond’, Rand Fishkin spoke the uncomfortable truth. He announced that the 2009-2016 ‘Inbound Marketing’ playbook has failed to generate the results that marketers we’re used to seeing until 3-4SEE DETAILS

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4 ways in which white label SEO audit tools score over free SEO audit tools

Rahul — Tue, 19 Mar 2019 12:37:15 +0000

You must have read about how sending an audit report of the prospect’s website while writing a cold email pitch to them can increase your chances of conversion.It’s true; a website audit report can be a great icebreaker between you and the prospect. It shows the amount of research and the level of commitment you have towards the prospect’s company.However, all those efforts could go in vain if the report does not carry your logo and instead carries the logo of the SEO tool you used to audit the website.SEE DETAILS

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Why Should I Embed SEO Audit Tool On To My Website And Give Away Free SEO Reports?

Rahul — Wed, 24 Oct 2018 10:49:48 +0000

Today, conversations in the digital era have moved from big data, the concept of managing significant data quantities, to data lakes or data warehouses. With technology impacting many industries and verticals, marketing shouldn’t be left behind. If you are servicing clients by enhancing their organic search metrics, chances are you would be using a host of tools and add-ons, each having its report format by generating multiple data points. We have seen this in our work across industries, and it becomes inefficient for us to collate the data from criticalSEE DETAILS

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5 New Thoughts About White Label SEO Report That Will Move Your Business To New Heights

Rahul — Thu, 18 Oct 2018 11:41:04 +0000

Whether you are looking for a comprehensive reporting tool to showcase the work done for your clients, or you are an in-house SEO specialist searching for a tool that can map your different group sites on essential parameters, an SEO report that can be auto-generated is now becoming mainstream. Clients usually do not get the nitty-gritty of SEO, and you would bore them to death elaborating on the funnel drop-off insights that you recently stumbled upon. A report is the best way to explain different aspects briefly and use itSEE DETAILS

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Why Is White Label Seo Audit The Most Trending Thing Now?

Rahul — Wed, 17 Oct 2018 11:39:15 +0000

A small business owner understands the importance of digital presence and invested a lot of time and money in building a fantastic bakery website. Excellent content and Jaw-dropping images, Design, User-friendly navigation.However, she quickly realizes that her website does not feature on the first or second page of the search engine, even if someone searches for a bakery in her area. When she explains this to her friend over a cup of coffee, she suggested her to look for a digital marketing agency to optimize her website and make itSEE DETAILS

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Top 3 growth challenges for a digital marketing agency

Rahul — Tue, 17 Jul 2018 08:22:14 +0000

According to a recent survey, 83% of agencies believe digital marketing to be one of the fastest-changing industries in the present era because of its association with the rapidly evolving online world.Technology comes and goes, and it’s not just a matter of sites that emerges and vanishes. However, 91% of business owners believe that the growth highly depends on the way people interact online, the software they use, the devices in use, and many more. According to research conducted by Hubspot, there exist many challenges but the top three challengesSEE DETAILS

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Generate Leads like Hubspot & Neil Patel in just 30 days using SiteAuditor

Rahul — Thu, 28 Jun 2018 08:14:29 +0000

Every Marketer should ask this question to himself every day until you get the answer.Is there something interesting available on your website, which will give people a reason to keeping coming back to your site?As John Mueller says, adding appropriate keywords onto the title tags or improving bad inbound links are all very important but ‘short-term thinking’ but the larger goal: driving business by converting visitors to leads and convert leads to sales. Sadly, most of the websites don’t have a lead magnet. However, marketers who have cracked the aboveSEE DETAILS

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What is GDPR and how does it impact Digital Marketing

Rahul — Mon, 25 Jun 2018 06:14:17 +0000

The internet has left no aspect of life untouched, and the time has come where we can’t live a single day without the internet. While everything is turning digital and internet becoming an integral part of life, the dark clouds of security breach have started getting darker, bringing a headache to every internet user and digital marketer, beginning GDPR into the frame.For every web user and consumer, personal data is the currency that opens the door to infinite service and operations. Similarly, for the marketers, information is the key toSEE DETAILS

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What is the right page speed and why is it so important?

Rahul — Mon, 11 Jun 2018 08:31:31 +0000

Website properties are as essential as businesses’ physical properties, and in some cases, there is no latter element. Think about Uber or Amazon, which are web-based services. Compare today’s information or knowledge economy that is based on information on your fingertips, to the ’90s when the web was ironically called WWW(World Wide Wait). This is where the topic of speed comes into the picture. Page speed is a critical factor that can add or shave off millions for certain businesses overnight.Page speed should not be confused with page loading time.SEE DETAILS

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Why Is Google Prioritising Mobile Friendliness In Its Search Ranking Criteria?

Rahul — Fri, 08 Jun 2018 13:18:03 +0000

Webmasters and marketers around the world realize the pot of gold lies in their mobile strategy. With Moore’s law playing out every year that sees an increase in computing power for every square inch of a circuit, the smartphone today is much faster than all the computers combined, that took Apollo to the moon. Consumers are increasingly moving to a mobile-first mindset, and Google is pushing this agenda of mobile-friendliness that goes even beyond its pervasive search business via text and clicks. For enterprises and search engineers, mobile-friendliness as aSEE DETAILS

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A Tool Which Got Hubspot Listed on Nasdaq

Rahul — Wed, 02 May 2018 08:02:45 +0000

Recently, I was at an event, and I heard an executive talk about how his sales force was the oxygen to his company. While you might have a great product or an interesting quarter strategy to push your firm’s market share up, your marketing team is what gives you wind in your sails. And the lead generation is where it all starts.That’s where the story of HubSpot fits in perfectly. The company invented inbound marketing, the science of creating content that appeals and engages target consumers, generates quality leads, andSEE DETAILS

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How to choose the best SEO tool

Rahul — Tue, 27 Mar 2018 13:40:35 +0000

A simple Google search is how you might have chanced upon our website. We could have been ranked somewhere near the top (we’d be delighted if you found us at #1 or #2 of the results page), but the way to the top is always hard. It takes more than sheer optimization oriented efforts, and the process has to be aided with the right, if not the best SEO tools. But the market is crowded with hundreds of providers providing ‘the best SEO tools and options’ either providing cost or marginalSEE DETAILS

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Why Every Agency should have a White Label SEO Audit Tool in their Kitty!!

Rahul — Fri, 23 Mar 2018 11:30:42 +0000

Before getting into the need to have a White Label SEO Audit Tool in your kitty, let us understand what this term ‘White Label SEO Audit Tool’ actually means!! An SEO Audit Tool is like what a thermometer is to a doctor. It helps the marketers know the health of a website in just a few seconds. White Label is all about making website health report (popularly known as Website Audit report or SEO Audit Report) as yours, i.e. without any third party branding 🙂 Every Agency which works in the field ofSEE DETAILS

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How to do an SEO Audit in less than 10 Minutes

Rahul — Tue, 20 Mar 2018 07:29:10 +0000

Before getting into how to perform an SEO audit, lets us first understand what correctly SEO Audit is!There are around 140,000 websites created every day, and on average, Google processes around 40,000 search queries per second, which means over 3.5 billion searches per day- that’s a lot.So being on Page 1 is very critical to generating business from online channels.But now the question arises- How do you land on Page 1?Well, there are various factors that decide your position on Page 1, and to check these factors, it’s important toSEE DETAILS

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Are contact forms dead?

Rahul — Mon, 19 Feb 2018 11:47:29 +0000

When Formstack – a data management company specializing in online forms, surveyed 400,000 users to understand the conversion of contact forms, they realized that only 3% of the users filled the form. It was even worse for digital agencies, with only 1% of the users filling the form. This was a surprising trend considering that for long, marketers have considered forms to be the best method to generate leads. They use forms to gate unique and well-researched content such as ebooks and white papers and use the information entered bySEE DETAILS

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Past, Present and the Future of Google Page Rank

Rahul — Mon, 29 Jan 2018 07:53:14 +0000

When Google PageRank was created, it opened doors for the search engines to capitalize on search methods. A web page is essential to a user – based on interests, business, or attitude. On the World Wide Web, there are thousands of web pages with varying significance for one person or another.Web pages are designed in a way that they are ranked based on their significance to their target audience. Thus, when Larry Page and Sergey Bin invented Google PageRank, they created a world of endless possibilities where search terms canSEE DETAILS

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6 Ideas To Generate Leads For Your SEO Agency

Rahul — Tue, 28 Nov 2017 03:45:03 +0000

Today, top SEO agencies of the world thrive on business from multiple locations. The agencies which top the charts have worked days and nights to achieve this status, while the beginners in the industry are just gearing up.When starting on the SEO services journey, you always ask yourself this question: where to collect leads from?The answer lies in the SEO itself. 93 Percent of business owners will use SEO and content marketing as a primary tool, whereas 92 percent believe that SEO is a surefire way to generate better leadsAsSEE DETAILS

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3 Questions To Be Asked Before Hiring A Search Engine Optimization Specialist

Rahul — Fri, 03 Nov 2017 03:37:12 +0000

A Search Engine Optimization Specialist (SEO Specialist) is responsible for implementing SEO and social media strategies for clients. He/she understands and supports initiatives that will contribute to the goals and success of a client’s campaigns. Search Engine Optimization is a specialized task and needs to be performed by experts in the field. Search engines regularly update their policies and algorithms, and it can be a daunting task to stay up-to-date with the changes. An SEO expert not only keeps an eye on the changes but also ensures to update aSEE DETAILS

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4 SEO Secrets Every Small Business Having A Website Should Know.

Rahul — Tue, 31 Oct 2017 04:10:12 +0000

Running a small business is no easy feat as resources, staff and time for marketing are limited. However, having a small business does not mean that you need to have a small online presence too. A website, while being low cost, can help promote your business through online marketing. To make an impact in the industry, you need to utilize SEO marketing. Search engine optimization helps drive traffic to your site, by improving your rankings. 4 easy but effective you can do it are:1. Constant updates of the Webpage withSEE DETAILS

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4 Ideas For SEO Companies To Get More Leads For Their Business

Rahul — Fri, 29 Sep 2017 10:34:47 +0000

Search engine optimization (SEO) has long been considered the most effective way to drive traffic and generate leads. In 2016, companies globally spent $613 billion on SEO and digital marketing, three times what was spent in 2008. In the US alone, companies spent as much as $65.26 billion on search engine optimization in 2016, and this spending is expected to increase to $79.27 billion by 2020. Two-third of the spending came from small companies and startups.SEO is Growing Fast mainly because of the prevalence of smartphones, which has lowered theSEE DETAILS

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